We’re all wired for connection.

It’s a core human need that promotes our happiness, health, and well-being. It’s how we feel seen, heard and valued. And it’s at the heart of how we deliver meaningful CX at VML.

Our global practice is recognized by Forrester as one of the top CX strategy consulting practices, with deep expertise in data, strategy, content, and technology.

Our CX Offerings

Accelerate business growth through consulting services that unlock the promise of CX within your organisation, establishing a CX vision that defines the future customer impact of your brand and aligns to your enterprise objectives.

Elevate your brand experience by launching and testing new products and services that employ human-centered design principles to inspire customer engagement.

Design and build world-class digital experiences that are scalable, accessible, and allow customers to seamlessly engage with your brand.

Transform customer data into personalized experiences that inspire action, drive engagement, and deepen customer relationships at speed and scale.

Consult, architect, develop, and operate scaled technical systems to deliver a fully connected customer experience platform.

Design and manage membership, loyalty, and CRM programs that incentivize, reward and empower customers.

Creative Showcase

11 MAY RIP CURL VIRTUAL PRO FINAL 1
Work

Rip Curl Virtual Pro

The World’s First Virtual Surfing Competition
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Tourism Whitsundays x VML Whitsundays Web Experience
Work

Tourism Whitsundays Web Experience

Relaunching Whitsundays Web Experience
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Work

Coles Online

Growing online basket size through personalisation and optimisation
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Customer Experience Leadership

Miles Cox Chief Experience Officer
People

Miles Cox

Chief Experience Officer, Australia & New Zealand
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Natalie Frischknecht
People

Natalie Cooper

Executive Director, Delivery & Operations, Australia & New Zealand
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Steve Mair Head of Experience Brisbane
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Steve Mair

Head of Experience, Brisbane
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Neil Atkin Head of Digital
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Neil Atkin

Head of Digital, Brisbane
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VML Sydney Elliot Owen Headshot
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Elliot Owen

Experience Design Director
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VML AUNZ Luke Torney Headshot
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Luke Torney

Experience Technology Director
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News & Insights

Connecting with AI
Insight

Connecting with AI, generative AI, and AR

The next wave of technological revolution is upon us
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WPP Award Linked In VML 3840x2160
In The Press

IDC MarketScapes Leader

WPP has been named a leader in the IDC MarketScapes for worldwide experience design and build services
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Getty Images 1299952513virtual reality
Insight

The Future Audience

Webinar: The Future Audience is Here
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Technology Hero
Insight

The Future 100: 2024 - Technology Trends

Unlocking the Future: 15 Technology Trends to Watch
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Get in Touch

Miles Cox Chief Experience Officer

If you'd like to learn more about VML's Customer Experience capability in Australia and New Zealand, or our greater VML network, please get in touch!

Additional AUNZ Capability Offerings

Brand Experience BX Key Visual

Brand Experience in Australia & New Zealand

We create culture-shaping brands that connect emotionally and drive growth for our client partners.
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Commerce Key Visual

Commerce in Australia & New Zealand

A practice focused on driving conversion and sales through creativity, consulting and technology enablement
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VML Health Hero Visual

VML Health in Australia & New Zealand

We are a global healthcare communications network that creates connected brands for life.
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