“Marketing in the Age of AI” is an insightful event designed for marketing professionals eager to explore the practical ins and outs of artificial intelligence in marketing. Join us for a no-nonsense discussion with real-world examples on how AI can improve your marketing effectiveness, and what all marketers need to know to thrive in the age of AI.
Event Details:
Date: 26.9.
Time: 8:30-11:30
Location: VML Office (Pursimiehenkatu 29-31 A, 00150 Helsinki)
Our agenda:
8:30 Networking breakfast & Kaffa Roastery coffee
9:00 Welcome, Marketing in the era of AI. Alex Nieminen, Professor of Practise in Marketing at Turku School of Economics
9:15 WPP Open, WPP's intelligent marketing operating system powered by AI. Wester Schaefer, VML Finland
9:30 AI innovation from the leading martech platforms to enhance your marketing strategies
- Google Vertex AI for marketing. Topi Manu, AI GTM Lead, Google Cloud
- Salesforce's next gen AI marketing platform. Kati Mattila, Sr Solution Engineer Marketing Cloud, Marko Teerisuo, Sr Manager Solution Engineering Marketing Cloud
- Cutting through the content chaos with AI. Jason Baskaran, Sales Director, Contentful
10:30 Break
10:45 AI in action - practical marketing use cases across localisation, asset testing, creative design, SEO and more to implement immediately. VML specialist team
11:30 End of program & networking
Join us for an engaging and informative morning that will equip you with the tools you need to thrive in the age of AI.
We look forward to seeing you there!
