Adobe Summit 2025

As part of WPP, VML is excited to be a Platinum Sponsor of this year’s Adobe Summit.

VML has unrivalled strength in providing Adobe Experience Cloud expertise, working with clients such as The Coca-Cola Company, Ford, EY and Colgate Palmolive. We house over 7,000 technology experts, across 71 technology centers, in 37 countries around the globe.

This depth of expertise combined with unmatched scale, means we can deliver global, end-to-end services on behalf of the world’s largest brands. From strategic and creative support, data, analytics, technical implementation, organisational design and optimization, ongoing operational excellence, to baking in the latest AI innovations into your Adobe toolset.

We are thrilled to be heading to Las Vegas as a major Summit Sponsor and are looking forward to seeing you there.

Where You'll find us at Summit

WPP Lounge

Adjacent to the main plenary the WPP Lounge is a place for our clients to take a break amongst friends. Join us while you recharge your phone, catch up on emails, meet your colleagues, socialise, network and get the chance to talk to our VML Adobe Solution Experts.

WPP hospitality suite

Located at the Palazzo, our hospitality suite is where we’ll be hosting breakfasts, lunches and larger meetings. Stay tuned for further information on curated round tables and workshops. In the evening, the mood will switch to happy hour. Talk to your client lead about making the most of this fantastic space to enhance your Summit experience.

Dedicated Meeting Room

A convenient location for private meetings and executive alignments - let us know if you'd like to discuss anything particular.

VML Welcome Reception at Juliet Cocktail Room

Kick off Adobe Summit with VML and fellow digital commerce leaders at an exclusive welcome reception. Set in The Library at Juliet Cocktail Room, this intimate gathering offers a sophisticated ambiance, expertly crafted cocktails, and gourmet bites. Connect with industry peers and start the week in style.

When: Monday, March 17 at 7:30 PM

Where: Juliet Cocktail Room @ The Venetian

Space is limited—reserve your spot below today!

Don't miss James Quincey, Chairman and Chief Executive Officer of The Coca-Cola Company, talk about the eponymous brand's digital future during the opening keynote.

Date: 18th March

Time: 09.00-11.00 hrs

Where: Opening Keynote (GS1)

Join Whitney Hutchinson, T-Mobile's Senior Director of CRM, to discover how T-Mobile harnessed the power of Adobe Experience Cloud to revolutionize customer engagement. Head to the Summit website to add the session to your schedule.

Date: 18th March

Time: 14.30 hrs

Where: Customer Journey Management Track

What we'll be talking about at Summit

Content Supply Chain

Unlock your content to optimize content planning, production, delivery and performance.

Unified Customer Experience

Realise the full potential of the Adobe Experience Platform.

Commerce

Learn more about the Adobe Content Optimizer for commerce with VML.

Why You Should Attend

Inspiration from the best: Hear from innovators at the world's leading brands and learn how they're achieving remarkable results.
Connect and collaborate: Network with peers and experts from around the globe, sharing best practices and building valuable relationships.
Skill-building and certification: Access hands-on labs, specialized training sessions, and credential exams to enhance your Adobe expertise.
Generative AI and personalization at scale: Explore the latest advancements in generative AI and learn how to leverage these technologies to create truly personalized experiences.
Customer loyalty and success stories: Discover proven strategies for building lasting customer relationships and driving business growth.
Maximize your Adobe investment: Gain valuable insights to optimize your current Adobe solutions and unlock their full potential.
Stay ahead of the curve: Explore emerging trends in marketing automation, productivity, and the broader digital landscape.

Can't make it to Las Vegas? No problem! We're bringing Adobe Summit to you!

Join VML for a live stream of the opening keynote, featuring insights from senior Adobe executives and inspiring customers, including Coca-Cola's Chairman and CEO, James Quincey.

But that's not all! We'll precede it with a live presentation highlighting the latest WPP and VML AI innovations, solutions and accelerators across the Adobe stack.

Find out more and sign up for the UK Adobe Summit Watch Party here. Watch this space or talk to your VML client lead for further news on Watch Parties at more VML offices around the globe.

Let’s meet up!

VML experts will be on hand to guide our clients around the latest Adobe solutions with a particular focus on Content Supply Chain, Personalized Insights & Experiences and Commerce.

If you’d like to prearrange a 1:1 meeting with a VML Adobe specialist at Summit, please complete this short form and we’ll be in touch.

Analyst Recognition

As part of the WPP Group, VML was named a Leader in the latest IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services Vendor Assessment 2024-25.