Optimizing your Adobe Commerce Performance

Are you realizing the full potential of your Adobe Commerce platform?

Adobe Experience Cloud is transforming the world's biggest brands with its flexible and scalable commerce platform that lets you create uniquely personalized B2B and B2C experiences. But are you maximizing its capabilities and unlocking the full business value and efficiency it offers? A flawless user experience requires ongoing attention and expertise. This can sometimes be challenging. As businesses evolve and customer expectations grow, maintaining peak performance, with seamless integrations, and a flawless user experience requires expert skills.

VML complimentary consultation

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If you're experiencing challenges, or you'd just like to soundboard some ideas, we'd love to facilitate a conversation with one of our specialist Adobe Commerce Architects or Consultants. We can help identify areas for improvement, provide valuable insights and actionable recommendations to help you:

Enhance website performance and improve Core Web Vitals
Strengthen security and ensure platform stability
Streamline integrations and optimize data flow
Drive business growth and improve customer experience

If you're facing these challenges, often associated with poor implementation, please do reach out - we can help.

Poor architecture and code: Leading to inefficient, low-performing websites.
Neglect of Core Web Vitals: Causing revenue loss and impacting customer retention.
Insufficient observability in managed services: Hindering proactive risk mitigation.
Poor design and discovery: Resulting in costly, subpar solutions and technical debt.
Inadequate documentation and governance: Limiting internal system knowledge.
Ineffective operating models: Misaligned with business strategy and growth.
Suboptimal multi-market/brand ecosystems: Preventing global platform reuse and brand consolidation.
Lack of innovation and AI adoption: Increasing manual intervention, risk, and inefficiency.
Manual testing: Impeding efficient CI/CD and automation.
Lack of solution ownership: Creating isolated systems, technical debt, and cross-stack issues.

Our Adobe Commerce Expertise

VML has unrivalled strength in providing Adobe Experience Cloud expertise, working with clients such as The Coca-Cola Company, Ford, EY and Colgate Palmolive. We house over 9,000 technology experts, across 71 technology centers, in 37 countries around the globe.

This depth of expertise combined with unmatched scale, means we can deliver global, end-to-end services on behalf of the world’s largest brands, from strategic and creative support, data, analytics, technical implementation, people and process design and optimization to ongoing operational excellence.

How VML can help

As a world-leading global experience agency and as part of the WPP/Adobe alliance, VML empowers brands to unlock the full potential of Adobe’s solutions. With expertise in brand experience, customer experience, and commerce, all underpinned by VML Enterprise Solutions, we are uniquely placed to help organizations modernize and deliver real value with Adobe Commerce. Our deep expertise in digital transformation, combined with our extensive experience with the Adobe ecosystem (recognized by every major analyst), enables us to deliver tailored solutions that drive tangible business outcomes. Here’s why VML is the right partner for you:

Deep Adobe expertise: VML has a proven track record of implementing Adobe solutions, including Adobe Commerce and Adobe Experience Manager (AEM) to deliver exceptional digital experiences.
Holistic approach: We understand that commerce transformation involves not only technology but also aligning business goals with customer needs. Our holistic approach ensures that every solution we deliver is technically sound and business-driven.
Journey-Driven Development (JDD): Our methodology focuses on understanding and optimizing the entire customer journey while developing technical solutions. The aim is to align technical development with customer needs and business goals from the conception. This ensures that our solutions are not only functional but also impactful. JDD allows us to create experiences that resonate with customers at every touchpoint, driving higher engagement and conversion rates.
Our unique blend of BX, CX and Commerce: We believe connecting Brand Experience (BX), Customer Experience (CX), and Commerce expertise drives growth. We bring a deep understanding of both the creative and technical aspects of commerce, guaranteeing that our solutions are not only visually compelling but also technically robust and scalable.

Tried and tested by some of the world’s biggest brands

Xbox Design Lab – Creating interactive, personalized commerce experiences through Adobe Commerce to turbo-charge engagement

To enhance the customization experience for its Xbox Wireless Controllers, Microsoft partnered with VML to relaunch Xbox Design Lab using Adobe Commerce. This globally accessible platform, available in 27 countries, leverages Adobe Commerce and innovative technologies like the Spectrum 3D customizer, enabling billions of design combinations for end users.

VML implemented a custom product type and inheritance structure within Adobe Commerce, and integrated the Digital River Commerce Connector for streamlined payment processing. A key feature is the Community Gallery, fostering a global community where users can share, like, and adapt controller designs.

The platform’s success is evident in its reach and engagement. On launch day alone, it attracted over 750,000 visitors and 150,000 unique designs.

KFC – Showcasing the power of Adobe technology in transforming the customer journey.

KFC Malaysia, winner of the 2024 Adobe Experience Maker Disruptor award, partnered with VML to revamp its online ordering system using Adobe Commerce.

VML re-designed and re-platformed the experience across web, PWA, iOS, and Android apps, integrating over 700 restaurants nationwide. This Adobe-powered platform offers personalized experiences, localized promotions, and flexible delivery/pickup options, managing real-time inventory and supporting multiple payment gateways. The platform also facilitates targeted promotions, and gamification features to enhance customer engagement.

This digital transformation has yielded impressive results: six-figure order volumes during peak campaigns, nearly one million game plays, and high double-digit conversion rates on mobile apps. By leveraging Adobe Commerce and VML’s expertise, KFC Malaysia created a streamlined, personalized experience, strengthening its direct connection with customers and driving significant business growth.