VML

Avenida Mofarrej, 971
Vila Leopoldina
São Paulo 05311-000
Brazil

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VML is a global creative company that connects brand experience, customer experience, and commerce capabilities. VML is equipped to support clients on creative brand growth strategy and transformation initiatives, all powered by deep data, marketing technology, and platform expertise.

VML connects a global network of over 26,000 people across 55-plus markets.

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Our Work

Cepia

The Partner-Exam

A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
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The Partner Exam Hero
Avon

VML & Avon Skin Ad Boldly Redefines Media

Groundbreaking ad on lab-grown skin champions women's health during perimenopause and menopause
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Perfetti Van Melle

Chupa Chups: Surreal Pops. Art You Can Taste

VML Brazil transforms Chupa Chups into edible art, blending surrealism with Gen Z's digital aesthetic and visual trends
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Surreal Pops
Coral

Prompting in Colors

VML brings Coral's more than 2,000 colors to life through prompts you can use with AI
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Prompts Coral Image 1

Insights

Future 100 hero page
Insight

The Future 100: LATAM 2026

VML LATAM presents the 20 marketing and consumption trends that will impact businesses in 2026
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TC 26 COVER BACKGROUND
Insight

Tomorrow’s Commerce 2026: Human + Tech Counterpoint

Mapping the near, next and far future of retail and shopper behavior across AI-driven efficiency, authentic experience and human connection
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TrendZ
Insight

Unlocking Gen Z Brazil: Beyond the Hype

Discover the evolving brand landscape for Brazilian Gen Z, where real proof and functional roles outweigh fleeting trends.
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A lente da maternidade
Insight

The Motherhood Lens: Brands That Truly Matter

Our groundbreaking study reveals how Brazilian mothers redefine brand value, prioritizing trust and real-life impact over mere novelty
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News

Close-up of hands gently touching a person’s bare back, showing skin texture and moles in warm earthy tones. White Portuguese text at the bottom reads: “SE VOCÊ AMA ALGUÉM, Examine ESSE ALGUÉM.” A small “CEPIA” logo appears in the lower-left corner.
In The Press

VML Brazil Transforms Intimacy into a Tool for Early Cancer Detection

The campaign stems from a recurring behavior – noticing signs on each other's bodies – to reposition the prevention of breast, testicular, and skin cancer.
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Melting Chupa Chups (lollipop) in a glass case displayed like an art piece.
In The Press

Chupa Chups "Melts" Lollipops to Pay Homage to Surrealism

“Surreal Lollipops,” created by VML Brazil, connects the brand's surrealist legacy to the visual trends of Generation Z
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Avon Carnival makeup
In The Press

Avon Launched the 'Your Lipstick Can Do More at CarnAvon' Campaign for Carnival 2026

Created by VML Brazil, the campaign positions the Power Stay line as the official lipstick of the festivities
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News

VML LATAM: The Year in Awards

2025 Balance of Effective Creativity
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Our Leadership