BIC
One BIC, One Book, Two Classics
Rewriting a timeless classic with an iconic pen: Romeo and Juliet meets the BIC Cristal
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VML is a global creative company that connects brand experience, customer experience, and commerce capabilities. VML is equipped to support clients on creative brand growth strategy and transformation initiatives, all powered by deep data, marketing technology, and platform expertise.
VML connects a global network of over 26,000 people across 55-plus markets.
Our Work
UNICEF
UNICEF launches campaign with Ratinho from Castelo Rá-Tim-Bum to warn about water scarcity
VML Brazil's new campaign with Ratinho from Castelo Rá-Tim-Bum aims to raise donations for UNICEF water, sanitation, and hygiene projects for children
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Fanta
Fanta Mystery: The Most Fun and Spooky Halloween is Here!
An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.
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Perfetti Van Melle
Fruittella Creates Children's Book That Reveals Its Pages in Sunlight
VML Brazil inspires families to engage outdoor activities and togetherness
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Insights
Insight
The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
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Insight
Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Insight
The Future Shopper LATAM 2024
Our 4th edition of the report explores the changing shopper landscape in LATAM and the opportunities for brands to optimize their commerce strategies
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In The Press
I See Myself as Pro-Age
A campaign created by VML for Nutren Senior aims to help change the way people over 50 see themselves and are seen
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In The Press
BIC Rewrites 'Romeo and Juliet' with a Pen in a Campaign Signed by VML Brazil
BIC has launched a special campaign to celebrate its 75th anniversary rewriting William Shakespeare's Romeo and Juliet using just one pen
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In The Press
"Bye Bye Shark" Parody by Sea Shepherd Warns Against Shark Consumption
VML Brazil and Sea Shepherd's "Bye Bye Shark" urges the public to avoid dogfish (shark and ray meat), raising awareness and pushing for shark protection laws
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News
VML Wins Big at the 2024 El Ojo Awards
With five Grand Prix, 18 Gold, 16 Silver and 19 Bronze, VML excels across LATAM, taking home two Best Local Idea accolades at the El Ojo Festival
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