Rip Curl Virtual Pro

The World’s First Virtual Surfing Competition

Office: Sydney

Client: Rip Curl

Changing the surfing landscape by introducing and launching the world’s first virtual surfing competition – the Rip Curl Virtual Pro, presented by Tourism Fiji

Aligned with our vision of being ‘the ultimate surf company, the development and launch of our GPS Watch technology was a pinnacle moment for Rip Curl and the launch of The Rip Curl Virtual Pro is another display of leadership in a rapidly changing surfing landscape.

James Taylor Head of Brand and Marketing, Rip Curl

Get Rip Curl Search GPS users more engaged with the surf community.

We had an overwhelming amount of data from Search GPS users who were logging their surfs, and so many ways we could use it.

When Rip Curl Search GPS smartwatch users logged a session during the 10-day competition, their surf data was automatically entered. Data logged was analysed and scored by a unique algorithm based on five key criteria: distance paddled, surf time, total waves surfed, top speed, longest waves and the number of surfs, culminating in a final score.

14,000,000 people reached

$2,000,000+ PR value

Search GPS active users logged 38% more data

Search GPS watch sales increased by 40%